Ambassadorship includes TV commercials and appearances at Soaring Eagle Casino in the Ascend Sports Book

TROY, Mich. (Oct. 19, 2022) – Detroit Lions Legend Herman Moore is announcing that he will serve as brand ambassador for Eagle Casino & Sports for the upcoming year to promote the company’s new Online Casino & Sports Book App in the State of Michigan.

As part of the agreement, Moore will appear in Detroit Lions-themed TV commercials throughout the 2022-23 NFL season as well as make appearances at Ford Field and Soaring Eagle Casino.

“I’m excited to be a representative of this brand and for this to also be a relationship that trusts my brand,” said Moore. “I love that they asked me to get involved on the creative side and to also have a voice in how I would be portrayed and integrated within the process. This is a mutually beneficial relationship that comes with a lot of history and trust.”

TV commercials were shot at Ford Field and feature Moore on the football field wearing an all-black suit, promoting the new ‘Made in Michigan, Made for Michigan’ online Casino & Sports book app.

“It was important to me to represent not just the player I was with the Lions, but the businessman I have been for the past 20 years,” said Moore, Founder & CEO of Team 84. “To have that embraced by the Soaring Eagle team says a lot about our relationship, which has been in place for a decade.”

In addition to TV commercials, Moore will make appearances at select watch parties at Soaring Eagle Casino in the Ascend Sports Book during the Detroit Lions away games and Super Bowl LVVII (Feb. 12, 2023).

“Eagle Casino & Sports is excited and proud to have our friend and partner Herman Moore as our spokesperson,” said Melinda Coffin, CEO of Soaring Eagle Properties. “We cannot think of a better fit for our Made in Michigan, Made for Michigan online Casino & Sports book. We look forward to what the future holds for both Eagle Casino & Sports and Herman Moore.”

Eagle Casino & Sports TV Commercials will air throughout the State of Michigan during the 2022-23 NFL season. Michigan residents can download the app by visiting


CONTACT: Chrissie Zavicar, 248-321-6489

About Herman Moore
Herman Moore is the Founder & CEO of Team 84, a certified Minority Business holding company. A serial entrepreneur, Moore has put together a family of companies operating as a full suite of services, which include manufacturing, e-commerce, employee incentives and recruiting, marketing and branding, and business intelligence platforms. He spent 11 seasons with the Detroit Lions (1991-2001) and one with the New York Giants (2002), selected by the Lions in the first round (10th overall) of the 1991 NFL Draft.

About Soaring Eagle Casino & Sports
Eagle Casino & Sports is an online version of your favorite action packed casino in the palm of your hands! The Saginaw Chippewa Indian Tribe of Michigan is pleased to offer you the expansion of our gaming enterprises. The excitement of winning real cash by playing slots and table games can be found here anytime. Whether you play for just a few minutes or a few hours, Eagle Casino & Sports is the on-demand escape of your everyday routine and into the exhilarating possibility of winning major cash! Eagle Casino & Sports currently offers slots, poker and various other table games. We also offer one of the widest betting menus in our new sportsbook. Eagle Casino & Sports is Made in Michigan, Made for Michigan!